How to Conduct a Business Competitive Analysis

Competition is a given whenever you enter a business. You can never say that you are the only one in that line of business. While it is possible you are the first in that field when other entrepreneurs see you are doing well; competition will come. It is an unavoidable part of the business world. The best things you can do is to spike up and stay in the game. Therefore, competitive analysis is perfectly legal and okay since it is considered strategic research. Obtaining a competitor anlaysis report is a good step to make when you want to stand out and be the best in the industry. If you are new on this type of strategy, here are the significant things you need to do to make sure you can perform appropriate and effective competitor analysis.

Identify Your Major Competitors

The first thing you need to understand is you need to compete with companies within your range. You cannot go about observing a company that is a lot less popular than yours or go and tries to fight with a giant company if you are starting. You need to build your credibility, name, and reputation first before you can step up the ladder and tackle on more prominent competitors. What you can do is to shortlist on your ten closest competitors. From there, you can narrow it down to the five toughest competitors you have before moving forward.

You may also check this article: Competitive Analysis. How will your business compete? Explain it well in your business plan’s competitive analysis.

Analyze Your Competitor’s SEO and Contents

The next thing you need to do is observe the structure of these competitor’s SEO. You also need to check on their contents and their routine and strategies when it comes to materials and other things you can find on their website. It is a simple task, but it can take much time since there are many things you need to observe and analyze. You cannot just get one content and explain it; you need to check on everything so you can deduce a proper conclusion afterward.

Observe their Social Media Presence

Since Social Media is one of the primary platforms not just for advertisement but in gaining popularity, you need to observe how they advertise on those platforms. You also need to know how they attract users to like their pages and to visit their website. One thing you need to check on is their visitors. Who are those visitors, how do they get to learn about the site, what are their ages and what are their interests? You can get all these information from the competitor analysis report from SEO experts.

Compare Yours and Identify Areas of Improvement

The last but most important thing you need to do is to compare their SEO strategies, their web contents and their Social Media marketing with yours. You need to identify and see the difference. You also need to accept the fact that theirs is possibly much better than yours. Once you understand their strengths, you need to strategize to make yours better. Find ways to improve your contents and Social Media based on what you see on theirs. You might also need to consider your SEO strategies so you can make it more effective. You need to know which ones are good and which ones are not so you can make it better.

Are you in need of assistance in obtaining a competitor analysis report? Do not hesitate to ask for our professional support. Feel free to visit our office.

Is WordPress Best Choice for SEO?

And discussing of the steady development, the last decade has seen a gush in the significance that has been provided to SEO. In order to make businesses perceptible, and in a search to remain at the top of the search engine result pages, individuals and brands are depending on SEO-powered website-setting up stages. Word Press is certainly one of the most-liked selections. But the question is whether it is a good option for fulfilling the SEO aims that you are attempting to attain, so allow to discover what Word Press has to give. If you are able to preserve some time there, you will generate much better content which is every time a step forward in your content optimization journey:

Search Engine Friendly URL: On the other hand termed as permalinks, the selected URL for your website posts is a severe certainly of how search engines will perceive your content.  If URL carries the power keyword from your content, that is certainly a classy. With Word Press, you can either select to go with the created permalink that is depending on an ID number, or you can generate your own URL. Just before you issue your post through your Word Press editor, you can select to personalise the permalink as per the synopsis of the post. This is a superb SEO booster as the visitors as well as the search engines will be better able to perceive what to anticipate before they even begin going through the content of the post.

Optimization served on a liberal platter: Another superb thing about Word Press being an SEO designer is its liberality when you are utilising its stronger SEO plug-in. If you are just a novice, you can still cinch all by yourself through instructions and tutorials given. You can review website builders provided by other stages to make a relative study of the problem of the jobs involved.

Auto sharing Attributes and plug-in: To round off your SEO efforts through the panel, you require ensuring that you are marketing your website updates well and in a prompt manner. This requires sharing these updates through your social media channels so that your followers can remain in touch and have a concept of whatever’s happening with your website and business.

Quicker Loading time: The very essential element of an optimized website is its loading speed. If a website takes more than 2-3 seconds to load, a high percentage of transient tend to renounce the site there and then. Even if you are doing everything as guided by your site’s SEO plan and yet fail to take actions that make your website speedy, you are in for a huge loss. However, Word Press speed optimization plug-in can assist you sort out this.

With the indicators equipped in the blog post above by LinkHelpers SEO Phoenix, one can surely arrive at the end that Word Press is indeed a great selection for SEO. The way it has been developed and its open-source nature have assisted the stage to develop as an SEO-friendly website builder.