December 2021

Customer journey mapping is a procedure a customer follows to purchase a product or service. The stages that the customer needs to follow are finding out the issue, surveying data, evaluating options, making queries with vendors and finally obtaining the product or service. A customer journey map visually articulates how a customer interacts with your company at several connection degrees, such as your website, social media handle, retail store and a call. It captures customers’ interactions, beliefs, desires and pain points throughout the whole procedure of purchasing your merchandise or service. 

• Emphasize with your consumers and comprehend their injury degrees 

When you have a customer journey map, you will distinguish the initial customer’s journey vis-a-vis how you would expect the outcome. You will be able to know what your client wants and the reasons why they decided to take a distinct buying road from the one you had scheduled. Once you have gathered all this vital information, you can now improve your client’s experience and optimize your deals and commerce techniques. 

• Gather a consistent sentiment of the client’s pilgrimage 

Most of the time, your team’s information about your clients is not what your marketing team thinks about your clients. The moment you only listen to one side, your clients will not get the great experience you wish, and this is where a customer journey map comes in; it makes sure every department has been well represented, and your clients will always have the best experience ever, and the whole team works on one general objective. 

• Clients familiarity gaps 

The moment you decide to formulate a custom journey map, it allows you to capture experiences or service gaps in your purchasing procedure, and you may notice systems you hadn’t seen before. For example, you may notice that you don’t have an instant chat feature on your website to assist clients in coming up with solutions when dealing with important questions. To deal with this, you may develop a chatbot where you post all the questions that clients ask and the answers to these questions. 

• Foresee client’s character

When you have a custom journey map, you will foresee how your clients will begin as they move through the deals funnel. You can then decide to procure proactive assistance to potential clients to assist them in figuring out the best commodity for your client. 

• Enhance the client’s journey 

Having a client journey map allows you to be able to know if it’s simpler for shoppers to interact with your firm. You will also be able to tell if your client’s stages have been ordered linearly or whether clients have to redo a procedure so that they can achieve their objectives. 

Conclusion

For every business you open, you need to have a client’s journey map to fully understand what your clients want from you and what they like so that you can produce what your client prefers for more sales. It also allows you and your clients to have a good relationship with you and your firm, making them trust your products.

As vaccination rates rise and more companies aim for a return to regular office work, many managers are wondering whether they should continue to invest in web conferencing tools like Zoom or Cisco WebEx. We’ll take a look at the current trends and examine whether it’s a good idea to continue spending on video conferencing software going forward.

Companies vs. Employees

Currently, companies are waging war with their employees. Despite the fact that most employees would prefer to continue working from home, or at the very least have a flexible work schedule, most companies would like to see everyone return to the office. Although there are several explanations for why each side wants what it does, there’s only one question you have to answer: what is best for your business? Forcing everyone to return to their cubicles could be corporate suicide.

Like it or not, if your employees are miserable after coming back to the office, odds are your productivity is going to decrease. Furthermore, companies that do stick to remote work are going to be able to poach your talent easily. If the job can be done at home, you shouldn’t fight it. Of course, when there are jobs that require employees to use specialized equipment at your facilities, there’s not much you can do.

Smart Businesses Choose Flexibility

Although every company is different, the fact remains that most businesses managed to survive and even thrive with remote work. After this successful test run, why go back to the way things were? Flexibility beats rigidity every time, especially when the future is uncertain. Suppose a new strain of virus spreads and returns everyone to their homes: if you stopped paying for video conferencing software, you’ll be scrambling to restore your capabilities while other companies move on without a hitch.

And that’s not the only thing that can happen to your company! Fires, floods, snowstorms, and many other events can shut down your office out of nowhere. Wouldn’t you rather have a way to keep work moving? By taking a flexible approach to work and allowing your employees to work remotely the majority of the time, you’ll be able to weather any storm. And you can recruit better talent at better prices. That brings us to the next point: Costs.

Costs Will Remain Affordable

The biggest web conferencing players like Zoom, Cisco, and Ringcentral have all seen their sales growth slow down in 2021. However, they are still growing and have continued to sell their products well. This means it’s unlikely that they will hike prices any time soon. In fact, if companies do return to traditional office work in droves, that may force them to lower prices to attract new clients.

And you can save even more on one of your biggest costs: salaries. Companies have found that employees are willing to take pay cuts to stay at home or work remotely. Since they can live in more affordable areas, they can keep their standard of living while saving your company money. So, continue to use your video conferencing platforms, and if you need one for 2022, check out our most recommended service.

Running a business in the information age requires a healthy fear of cyber attacks. Cybersecurity consulting can help you to identify, detect, and prevent security breaches and harmful cyber security threats. Read on to learn about five types of cyber-attacks your business needs to be prepared for.

1. Compromised Credentials

Compromised credentials – or “credit stuffing” – is currently one of the most prevalent cyber threats. Criminals look to exploit users whose credentials (i.e. usernames and passwords) are the same across several services. By gaining access to one service, such as Netflix, an online banking service, or Amazon, the compromised credentials can then be used to break into and gain further access to other platforms and systems.

Compromised credential attacks have been responsible for major security breaches at large companies such as TurboTax and Disney+, but any business could be at risk for this type of attack.

2. Malware

One of the oldest and best-known types of cyber security threats, malware is code developed and designed to cause severe damage to data, takedown systems, or gain unauthorized access to networks. Malware is typically found in unwanted emails including URLs or attachments.

While more awareness now exists around avoiding malware, spammers have become craftier in their attempts to entice users to inadvertently download their malicious software.

3. Ransomware

Arguably the most dangerous form of security threat, ransomware is designed specifically to extort money from business owners. Criminals use ransomware to encrypt a company’s data and will deploy a decryption key to the victim only once a specified ransom has been paid.

However, if the ransom is not paid, the decryption key is destroyed and the victim loses access to the data forever. Unfortunately, this is one of the most popular cyber-attack strategies today, as successful attacks can result in enormous payouts for criminals.

4. Network Intrusion

Network intrusion refers to any unauthorized activity on your network. Intrusions can place your organization’s security at risk, as valuable resources become vulnerable to theft. Some common network intrusion techniques include the use of covert scripts, multi-routing, traffic flooding, and protocol impersonation.

Because this activity appears unusual, but not abnormal, cybercriminals can easily slide by human surveillance, making this a difficult threat to detect manually.

5. Brute Force Attacks

Brute force attacks are commonly depicted in TV and film, and are, unfortunately, not just a work of fiction. Using high-powered computers to cycle through thousands of username and password combinations, cybercriminals use their computer cunning to strong-arm their way into secured networks.

Multi-factor authentication and frequent password changes with complex character combinations are some of the best ways to prevent these destructive attacks.

Now more than ever, it’s essential to protect your business from harmful cyber-attacks and make cyber security an integral part of your business plan. Edificio provides intelligent technology solutions that enable you to protect and run your business. Cybercriminals may be smart, but when you partner with the right technology solutions, you can be smarter.