Benefits of Moving to the Cloud

One of the biggest problems that many companies faced in the past was that of data storage. Companies have to maintain records of transactions, employees, customers, and other items, however, keeping such excessive amounts of data posed a major challenge. Companies had to ensure that the data was readily available on hand so that employees could use it for making strategic decisions. Most companies had no option but to invest in private data centres.

The data was essentially stored on servers that were linked to a closed network. Unfortunately, this posed another issue: the data could only be accessed from a single location. Furthermore, in case the servers were damaged or hacked into, the data would be compromised. However, all of that changed when cloud computing was introduced. Previously, people had to use applications and software programs that were downloaded on a physical computer, but, if you are on a cloud computing network, you can access the same applications directly through the Internet.

Almost every company now uses cloud computing. For instance, when you check your bank balance on your mobile phone or update your status through Facebook, you are using the cloud. Cloud computing is fast becoming the standard today. According to certain estimates, more than 90% of the businesses in Australia and the UK are expected to use some sort of cloud service by the end of the year.


One of the major reasons why so many companies are moving to the cloud is because of the flexibility it offers. You don’t need to worry about fluctuating bandwidth problems at all. Businesses on the cloud are highly scalable. As your needs begin to grow, you can just draw more power from the remote servers, or, if you want to scale down, you can choose a smaller package. Flexibility is a major concern for business owners.


Companies like RendTech Associates offer complete cloud computing healthcare services. If your network is based on physical servers, it might take a little while for the support staff to respond. However, if you are based on the cloud, you will have round-the-clock support in case you want to switch the package or wish to know more about a particular feature.

Financially Wise

For every company, it’s important to make decisions that can improve their profitability. Moving to the cloud is a very profitable move as your power costs will reduce significantly and you won’t need to hire as many people. Financially speaking, this is probably one of the best moves that you can make for the growth of your company.

Improved Collaboration

The biggest benefit that cloud computing provides is that it increases collaboration between your employees. Increased collaboration between your employees can have a major impact on company performance and profitability. Companies such as RendTech Associates offer an extensive array of support services for companies in the healthcare industry. Increased collaboration between the doctors and experts can greatly improve your company’s profitability ratios and reduce needless costs.


Hire an Internet Marketing Company to Manage Your Business Website

Although an Internet presence is vital to the success of businesses, most small business owners don’t have time to manage their websites. They have to concentrate on their day-to-day business operations in order to find new clients and keep their doors open. This is one of the many reasons that they need to hire Internet experts to help them manage their online presence.

Marketing Products and Services

Whether you have brick and mortar locations or only sell products online, you need to have a strong web presence to succeed. Instead of trying to manage a website yourself, you should hire an Internet marketing company to do it for you. They can create and manage content for your website, manage your social media networks, and provide other marketing services such as email marketing as well.

Content Management

The content on your website is used to attract attention from web searchers looking for the type of products or services your business offers. It is important to properly manage content because it will help increase your site’s search ranking to place higher on the list of search engine results. The higher your website ranks, the easier it is for potential customers to find your business out of the millions of sites on the Internet.

Good content consists of articles, blog posts, videos, podcasts, and images. A web marketing firm knows that the content on your site needs to be kept up-to-date and will make sure to use a wide variety so your site doesn’t become static. If someone lands on your site and all he or she sees is text, he or she may quickly leave. This doesn’t allow the site to convert him or her into a customer, which should be the goal of your site.

Keyword Development

An SEO company will also know how to develop keywords to make it easier for web searchers to find your website. The keywords they develop, both long and short, will be embedded into content so they help attract web traffic. The more traffic your site gets, the more likely you will be to find customers for your products or services.

Social Media Management

A good web marketing company will also know which social media platforms your company should be on. While Facebook and Twitter are two of the most important platforms online due to the number of people using them, other platforms like Pinterest, Instagram, and LinkedIn may be better suited for your business. In addition to finding the right platforms, the company will manage your accounts by posting or tweeting to promote your company’s products and services and build its brand.

Although you can participate by posting on social media or supplying content for your website, hiring a web marketing company to help manage your site will give you more time to run your business. They can create and change strategies when necessary while you oversee your company and handle the increase in customers a successful website will bring you. The cost of working with a marketing company will be offset by the increase in sales.