Pinterest, How to Create an Account for Companies (And 3 Reasons to Do It Immediately)


Your business is already on social media, but not yet on Pinterest. It’s time to think about how to create an account for companies on this social network, used by 200 million users every month (and not just millennials, as is often believed). If your core business concerns the very young or women (but not only, of course, in these two cases) you should make your debut also on Pinterest. Here are 3 reasons to do it right away.

How to create a Pinterest account for companies

Do you pay for Pinterest companies? On the web, this is a very recurring question. Registering a Pinterest business account is free. Once you have created a business account (you can also convert your personal account), you will have a complete company profile. Among other things, you can:

  • Have access to analytical data
  • Monitor key factors such as branding and content management

Two more words on how to create a Pinterest account. Once you have activated your profile, complete it to the fullest and leave nothing to chance. Remember that you are communicating.

  • Choose a photo
  • Choose whether or not to indicate the position of your business
  • Check and link your animated video production company website and your other social accounts. This strengthens your presence on Pinterest.

These operations are very important. By checking your channels, your name and profile photo will appear on your Pin with your content. More than 75% of Pinterest ideas come from companies like yours, so you are very important to users.

Why should I create a Pinterest account for my company? 3 reasons to do it

Connecting people all over the world for what they consider interesting is the declared purpose of the founders of this iconographic social media, launched in 2010. Today, many companies are already on Pinterest. Here are the reasons why you should do it too, if this social network fits your business or the products and services you offer.

1) Pinterest is able to influence consumer choices

This was revealed by an eMarketer study taken up by Hootsuite, a social media management platform. Pinterest users are looking for ideas for buying new products and finding inspiration on this social media. It works differently from other social media, as it moves almost exclusively through images. Here the visual marketing part is definitely predominant and making good use of it you can get interesting data for your business. Indeed, Pinterest allows its users to generate notice boards in which to catalog the images on the web pages. This can be done:

  • based on predefined themes
  • based on themes chosen by the user himself

You can imagine for yourself the gold mine of information that is on Pinterest. Also (and perhaps above all) for companies. People who are on Pinterest are ready to buy. So, your company can’t be there.

Again according to eMarketer, more than two thirds of Pinners (as Pinterest users call themselves) claims to have discovered a new brand or product on this social network. And as much as 93% use the network to plan their purchases (the data refer to the American public, ed). In the ability to influence users, Pinterest is second only to Facebook.

2) Pinterest can increase the performance of your brand

Pinterest can be a very effective way to increase the performance of your brand. How? Teach your customers how to use your product better and your brand will shine. Any examples? Classic user manuals or video tutorials. Often nobody reads them, customers ignore them or run them quickly and then archive them. Now that you understand how to create a Pinterest business account, on this social network you have the opportunity to offer training on your products, in a fun format that people love to see. Such as? Through storytelling. Tell us about your brand and your products, explaining how to best use them. It is an excellent tool for brand awareness.

3) Pinterest boasts an above average ROI

You know very well (and maybe for some time) that you have to invest also on social networks , through Ads because this strengthens your brand , makes you know and allows you to get in touch and talk with your target. Well. Now it is right that you know that Pinterest has a higher than average ROI (Return On Investment). Facebook, Snapchat, LinkedIn and Instagram are currently the most popular channels for companies.

But Pinterest should not be overlooked, as it could prove even more profitable. According to American media, advertising on Pinterest exceeds other channels. The data is clear: for every $ 100 spent on Pinterest, brands have earned $ 60 more profits than other measured channels. How to get potentially similar results?

Enter on Google the keyword Pinterest Ads, a possible option in our country starting from the spring of 2019. On the institutional website you will find useful information on how to create sponsored Pin and also your social media manager can find interesting ideas to apply to your plan digital marketing. Don’t have a social media manager yet.

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