How Blogging Impacts the Digital Marketing?

A report by WordPress reveals that approximately 409 million users view around 22.2 billion blogs per month.  This whooping figure shows the paramount importance of blogging in the domain of digital marketing. Blogging is used as a significant marketing tool to lure customer attraction and increase customer engagement on the website. Therefore, leading digital marketing services in the USA provide opportunities to companies regarding updated and relevant content. Companies that update their content on regular intervals found themselves higher in SERPs. Besides this, they maintain their position as an online authority. Further, customers look towards them before making a purchase decision.

A digital marketer uses multiple digital mediums to publish blogs as well as articles to create awareness among the potential customers. Besides this, blogging helps in luring customer attention and drive relevant traffic to the website. The main aim of blogging under the umbrella of digital marketing is to create awareness regarding a specific product among the potential customers. Added, target the new customers to increase the customer base, so that, companies have a broader audience to target, and convert them into successful lead generation. Moreover, it also helps businesses to expand. Let’s have a look at the different avenues of blogging and how it impacts digital marketing.

Building B2B Relationships

Giving a reference for other businesses help companies to establish a strong business to business (B2B) relationship. Let’s suppose that two firms are benefiting from each other by providing their services to each other, i.e., an online grocery store which sells its products to a restaurant business. In this way, they both are adding value to each other. Therefore, by utilizing digital marketing mediums, companies can blog post about their possible business growth, which they have achieved by co-coordinating with each other. In this way, they can build a B2B relationship and also take the customer into confidence. Further, it also establishes online business online reputation among the customers.

Attract New Business Prospects 

Leading SEO services in USA help companies to optimize their blog post. Companies that write a blog with proper keyword placement help companies rank higher in SERPs when customers search against those keywords. Therefore, if the online audience finds those keywords in the article or blog post, they are instantly attracted towards that written piece. This attraction leads the customers towards the click to read stage and increases customer engagement on the website. Companies also write an article to create backlinks, which drive web traffic towards the targeted page and adds value to company revenue stream.

Create a One-to-One Communication Channel between Consumers and Business

Blogging is an excellent way to facilitate customer support services as well as communicating with the potential customers. Companies use this platform to reach out to customers and address their queries. This way, customers’ trust can be built over the brand. Further, it projects the company’s image as it prioritizes customer over any other thing. Hence, it helps in improving the conversion rate for businesses.


In a nutshell, blogging is of paramount importance in digital marketing. It not only helps companies in creating awareness among the prospective customers but also establishes brand loyalty among the targeted customers. IPS USA is a digital marketing agency providing digital as well as web development services to it, valuable customers.



When your business needs a website, you’ll start by securing a domain name and website host. The next step will be to select a website platform. There are many free and paid ones available online, but WordPress web design is at the top of the list. Here’s why so many digital marketers and businesses like yours love working with it.

  1. It’s built for search engines and SEO

On-page SEO is challenging with the wrong platform, but with WordPress it’s easy and straightforward. WordPress is built from the ground up to please people using search engines and the crawlers deployed by search engines to rank a website’s markup and coding structure. WordPress also offers plugins that manage various aspects of SEO on your behalf, automatically auditing and optimising its meta descriptions and titles and H1 titles.

  1. It makes content creation easy

Blogging on WordPress is extremely easy to do, which means that your business can take charge of its own content creation easily. This means you’ll be able to instantly upload and publish video and photo content to your website, which can be automatically cross-posted to your business’s social media platforms.

  1. It’s mobile-friendly

Having been in the industry for over a decade, WordPress is an established platform that understands the importance of having a website that can be viewed and engaged with on mobile. Because of this most WordPress themes come mobile-optimised and ready to go, so there’s less work your developers and designers need to do.

  1. It’s open source

Few things are free in today’s world, but the WordPress platform is. It’s an open source, free content management platform to use website building tool with no commercial limits. This means that your business can use it for any product or service and you aren’t limited to using a specific website host. The only thing you’ll need to pay for is custom web designed themes and plugins that others have created. Overall, it’s still a very affordable option.

Building a WordPress website requires the expertise of a designer or developer familiar with the platform. You can find this kind of expertise at Pixelfire, Geelong’s WordPress website design experts. Call us today to get your WordPress website started.